How Does a Company Survive 100 Years? | Rod Paul & Justin Tate | 219

How does a company survive for 100 years in one of the most niche industries in America?

Ryan sits down with Rod Paul, President & CEO of Bashlin Industries, and Justin Tate, leader in Sales & Product Development, to explore the story behind one of the utility industry's most trusted manufacturers. From humble beginnings to becoming a name generations of lineworkers rely on, Bashlin's journey has been defined by one constant: adapting to change.

Rod and Justin share how the company has navigated a century of industry shifts through product innovation, customer feedback, leadership transitions, and a commitment to earning trust one product at a time. They also discuss the challenges facing modern manufacturing, including workforce shortages, automation, robotic welding, and what it takes to continue building products in America.

The conversation explores why trust is earned through consistency, how companies stay relevant across generations, the importance of listening to customers, and why every successful business eventually reaches another moment where it must adapt or risk being left behind.

Whether you're an apprentice, journeyman, supervisor, contractor, manufacturer, business owner, or simply interested in leadership and innovation, this episode offers valuable lessons from a company that has spent 100 years evolving alongside the industry it serves.

Topics covered:

• The history of Bashlin Industries
• Surviving 100 years in a niche industry
• Why innovation never stops
• Building products lineworkers trust
• Customer-driven product development
• Leadership through change
• The future of American manufacturing
• Workforce shortages and skilled trades
• Robotics and automation in manufacturing
• Lessons from a century of adaptation

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JUSTIN TATE

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