How Do You Do, Fellow Kids: How Private Equity Consumed Skateboarding

The business of skateboarding has grown from an independent, DIY culture into one almost completely dominated by private equity groups. How did it get gobbled up? In this episode David teams up with former “skate rat” and researcher Daniel Stone of the Center for Economic and Policy Research to expose how private equity has quietly, and sometimes catastrophically, taken over the world of skateboarding. What started as a subversive, counter-cultural movement has become a hunting ground for financial firms snapping up iconic skate and surf brands, only to leave them saddled with debt, stripped of their soul, and disconnected from the local shops and skaters that built them. From the leveraged buyout and hollowing out of World Industries, the collapse of Dwindle Distribution and Enjoi skateboards, and Boardriders’ massive bankruptcy we see how  these firms disconnected iconic brands from their roots, gutted skate teams, and contributed to the decline of local skate shops. This episode is a cautionary tale, showing how even the most rebellious sides of youth culture aren’t safe from Wall Street’s relentless appetite. Check out Daniel's report, No Comply: Private Equity and Skateboarding here.

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