
About this episode
Are you wondering why millions of people are watching Youtube videos of someone whispering? Because the Autonomous Sensory Meridian Response (ASMR) video content is not much about the visuals, it is all about the audio. These ASMR channels create relaxing and stress-free content and make $100,000+ a year!
In this episode, Augie and Grant talk about one of the original ASMRtist, Maria Viktorovna’s Youtube channel “Gentle Whispering ASMR”. They discussed why people are clicking ASMR videos, how much money she earns from creating gentle noise, and the strategy in growing this kind of channel. They also talk about Maria’s appealing thumbnail style, simple titles that work, and her clever way of repurposing her content.
Gentle Whispering ASMR by Maria Viktorovna is a Russian Youtuber. Her channels started in 2021 and have 2.16M subscribers and 934,220,890 views. Maria's content provides viewers with relaxation, meditation, and natural sleep aids.
Check out the Episode Highlights
01:36 - What are the two categories of ASMR
05:03 - Gentle Whispering ASMR total views and subscribers breakdown
06:10 - Why do ASMR channels have a low subscription rate
10:24 - The negative effects of buying subscribers for your channel
14:31 - What is the estimated revenue from her CPM
16:41 - Her genius strategy of repurposing her video content to audio
31:31 - What are white noise and atmospheric channels
Links/ Resources Mentioned
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Check out these awesome channels and gain more inspiration:
Meditation Apps
Augie Johnston
Baller Boot Camp Youtube channel
Grant Ball
Youtube Video Analytics
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