
How Data Orchestration Drives Greater Pipeline Contribution
About this episode
Join us this week with our guest, Mark Godley, President of LeadGenius, to discuss how lead augmentation drives greater sales pipeline contribution.
LeadGenius is a sales and marketing intelligence solution that enables B2B companies to identify and connect with their ideal customers. Using a unique combination of machine learning and human researchers, LeadGenius provides B2B marketing and sales teams around the world with highly-accurate lead generation data and go-to-market intelligence.
Trusted by enterprise companies like Google, Square, Box, and eBay for over 3 years, LeadGenius has become the source of truth for contact, account, and custom data.
More about Mark: With more than 25 years of B2B technology industry leadership, prior to joining LeadGenius in July of this year, Godley most recently served as Chief Revenue Officer for HG Data. Prior to that, he was Vice President of Market Development for ConnectAndSell, Inc., a cloud-based sales productivity platform. At healthcare startup Aventura, he managed the alliance, partnership and sales channel efforts. He also holds Advisory roles at a number of leading companies in the salestech and martech space, including Omniquo, ZenIQ, The Big Willow and ZoomInfo.
Get every episode summarized
Each time Sales Pipeline Radio publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sales Pipeline Radio

Why Insights Don't Change Sales Behavior (But Nudges Do)
Sales Pipeline Radio

The Accountability Reset: Rethinking Marketing Metrics as AI Search Grows
Sales Pipeline Radio

The Broken Contact Form Nobody Fixed: A Lesson in Manufacturing Marketing
Sales Pipeline Radio

The Fundamentals of PR Didn't Change, the Mediums Did
Sales Pipeline Radio