How Daniel Steinhardt solved a problem guitarists didn't even know they had
About this episode
Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.
In this episode:
Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.
GigRig: https://shop.thegigrig.com/
That Pedal Show: https://www.youtube.com/thatpedalshow
Chapters:
00:00 Preview
01:24 Intro
01:50 The idea for GigRig
06:00 Tone struggles and in the studio
08:00 The challenge of complex effects
11:00 Moving to the UK
12:50 Dan shows very first product
16:15 Common founder story?
20:50 The slow burn of Youtube for promotion
22:20 The niche of the niche of the niche
25:40 Dan's music and product passion
28:00 The beauty of being agile
31:25 Deciding to launch a new product
34:25 Dan's advice for new founders
40:30 What keeps Dan's drive
42:50 The 'magic' of musical connections
45:00 Outro and final thoughts
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