How campaigns are using digital influencers to win voters

Campaigns are increasingly hoping to win over voters by tapping into digital influencers’ large followings. We discuss what the strategy looks like and whether online followers can be reliably converted into votes.

This episode: voting correspondent Miles Parks, political reporter Elena Moore, and White House correspondent Danielle Kurtzleben.

This podcast was produced by Bria Suggs and edited by Rachel Baye.

Our executive producer is Muthoni Muturi.

Listen to every episode of the NPR Politics Podcast sponsor-free, unlock access to bonus episodes with more from the NPR Politics team, and support public media when you sign up for The NPR Politics Podcast+ at plus.npr.org/politics.

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

NPR Privacy Policy