How Apple Podcasts Analytics help you understand your audience

Send us Fan Mail

Dan from the SkyPilot: Faith Quest podcast asks, "How are the Apple Podcasts analytics helpful?"

TL;DR
Through Podcasts Connect, podcasters are able to access additional stats and data points that Apple doesn’t share with podcast hosts like Buzzsprout. And while more information is usually a good thing, it can take a keen eye to know what to look for.

In this episode, we’ll explain why your Apple Podcasts stats look different in Podcasts Connect than they do in Buzzsprout and talk about three data points within Podcasts Connect that can help you get to know your audience on a deeper level.

Why are my stats different in Apple than in Buzzsprout?

In Podcasts Connect, Apple only shows you a portion of your podcast's stats from the Apple Podcasts app. For a download to appear in your analytics, it must meet two criteria:

1. They listened on the current version of Apple Podcasts
2. They've given permission for Apple to receive their usage data

Beyond that, there's a 72 hour delay from when someone plays your podcast episode and when it shows up in Podcasts Connect. Plus, if fewer than 5 people meet the above criteria, Apple won't show you anything at all.

So what is Apple good for? Three things in particular.

1. Average consumption
2. Episode listen duration
3. Devices subscribed

Each of these stats give you insight into how your listeners are engaging with your episodes and whether new listeners are choosing to subscribe after they land on your podcast.

Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.

Review Podcasting Q&A in Podchaser to let us know what you think of the show.

Have a topic or question we should address on a future episode? Text us or email the Buzzsprout Podcaster Success Team at [email protected].

Keep podcasting!