How AI is ‘killing’ search

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds AI search is fundamentally breaking the web's click-through economy, from Google's 8% click rate to the birth of "AIO" (AI Optimization) where brands optimize for hyper-specific queries instead of broad keywords. While AI referrals jumped 357% year-over-year, the traditional SEO industry is scrambling to reinvent itself as dozens of startups rush to help brands navigate this brave new search world. Plus: Sketcher’s makes spaces for airtags and Tesla’s ride-hailing service is underway in San Francisco. Join our hosts Jon Weigell and Maria Gharib as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don’t forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.