How AI Agents Are Rewriting Sales with Kris Billmaier

AI agents are not just changing sales tools. They are changing the job of the seller.

In this episode, John sits down with Kris Billmaier, Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, to talk about Agentforce, headless software, AI-native sales workflows, and what happens when sellers start managing teams of agents.

If you are in sales, sales leadership, enablement, or GTM strategy, this episode gives you a practical look at where humans still matter, how agents can support pipeline and qualification, and why AI adoption needs clear use cases, measurement, and training.

Want to stay ahead of where sales are heading next? Visit www.jbarrows.com and learn how you can Make It Happen.

What You'll Learn

• Why product-led growth is moving toward agent-led growth
• How Salesforce is thinking about headless software and conversation-first AI
• Why AI-first SaaS is not just a front-end feature or branding exercise
• How agents are changing SDR and BDR work at Salesforce
• Why successful AI adoption starts with a narrow use case and a real training plan
• What sellers need to become as agent teams take on more busy work

Kris Billmaier is Executive Vice President and General Manager of Agentforce Sales and Growth Products at Salesforce, where he leads the product strategy and vision for Agentforce Sales. With more than 20 years of experience across productivity software, search, and enterprise technology, Kris has launched category-defining products, scaled startups, and is now building a future where agents and sellers work together to grow revenue.

Connect with Kris Billmaier:

Website: https://www.salesforce.com/ap/

Li: https://www.linkedin.com/in/krisbillmaier/

John Barrows is a sales trainer, speaker, and founder of JB Sales with over 25 years of experience in the industry. He has made hundreds of cold calls a week, led startups to acquisition, and trained high-performing teams at companies like Salesforce, LinkedIn, Amazon, and Okta. Through JB Sales, John focuses on practical sales execution—helping reps fill pipeline, close deals, and build trust with buyers in today’s AI-driven sales environment.

Connect with John Barrows:

LinkedIn: https://www.linkedin.com/in/johnbarrows/

Instagram: https://www.instagram.com/johnmbarrows/

TikTok: https://www.tiktok.com/@johnmbarrows

Check out John's Membership: https://go.jbarrows.com/

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