How AGCO’s Jena Holtberg-Benge Is Using AI to Transform Precision Agriculture

How can AI help farmers produce more with fewer resources?

That’s the challenge driving digital transformation at AGCO. In this episode of Technovation, Peter High speaks with Jena Holtberg-Benge, Chief Digital & Information Officer at AGCO, about how AI, precision agriculture, connected equipment, and data are reshaping modern farming.

Drawing on her unique background leading both business operations and technology, Jena explains why successful AI initiatives begin with customer problems, not technology. She discusses AGCO’s precision agriculture strategy, AI-powered dealer experiences, cybersecurity for connected machinery, data governance, and the leadership skills required to scale AI across the enterprise.

In this episode:

• How AGCO uses AI to reduce costs and improve yields for farmers
• Why business-first technology leadership drives better outcomes
• Building AI agents that improve dealer and customer experiences
• Managing data across connected agricultural equipment
• Developing AI literacy and a culture of continuous learning

This episode is presented by ElevenLabs — Bringing technology to life. Learn more at elevenlabs.io