How a Solana NFT Project Landed on Amazon Prime

 Andrew Pelekis (CEO of HEEBOO) and Nicholas Cabana (Co-Founder of Claynosaurz and Chief Creative Officer at HEEBOO), break down how a Solana-based digital collectibles brand and a small team of Hollywood animators grew into an entertainment franchise now streaming on Amazon Prime Video. They unpack the decision to give 15% of company equity back to collectors; how selling products funds content production; and why treating fans as co-owners (not just customers) became their unlikely path to overcoming Web3's biggest adoption hurdle.

Key Takeaways:

• Why short-form content became the deliberate first move for Claynosaurz, long before the existence of any long-form series

• How giving equity away to early collectors solved a problem most brands don't realize they have

• What it takes to get kids excited about digital collectibles without ever mentioning crypto

• Why obsessing over token price charts can undermine a community's long-term value

• How pairing streaming with digital collectibles could turn passive viewing into something interactive

Guest Bio:

Andrew Pelekis is the CEO of HEEBOO, the studio behind the Claynosaurz entertainment IP. He leads the company's efforts to turn Claynosaurz from an internet-native community and digital collectible project into a broader entertainment franchise, including its recent expansion onto Amazon Prime Video.

 

Nic Cabana is the Co-Founder of Claynosaurz  and Chief Creative Officer at HEEBOO, where he leads the creative vision behind the Claynosaurz universe. He's focused on building an entertainment IP that brings together storytelling, community, and emerging technology in new ways.

 

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