How a Former Microsoft Exec Uses AI to Build a Video-First Business

Welcome back to "How I AI!" In this episode I’m joined by Natasha Clower, Microsoft leader turned Clarity Coach. She's a Youtuber, author, and mentor for men who’s helping leaders get out of their own way and into their purpose.

This conversation goes beyond just tools and tactics. Natasha shares how AI helped her find the courage to get on camera, the surprising emotional hurdles that creators face, and how she leverages modern tech to support clarity and confidence in both her business and content creation journey.

Whether you’re a video creator, e-course builder, or spiritual entrepreneur curious about AI, this one’s a soulful yet tactical guide to getting started without losing your essence.

🎧 Tune in now for an empowering conversation that’ll have you rethinking how you use AI in your creative workflow.

🔥 Topics We Cover:

• Natasha’s journey from corporate tech to spiritual coaching
• How AI helped her overcome fear of being seen online
• Tools that give her creative superpowers as a course and video creator
• The emotional power of AI as a mirror, not just a machine
• What she’d build if she had a magic AI wand (hint: quality over quantity)

🧰 Tools Mentioned in This Episode:

• Copilot (Microsoft)
• Claude (her go-to “editor” and creative thought partner)
• Gemini (for research + citations)
• Canva (especially Magic Draw and visual storytelling)
• Filmora (video editing, captions, A/B roll syncing)
• VidIQ (YouTube SEO, hashtags, and Thumbnail AI)
• Thumbnail AI (in-app generator via VidIQ)
• Lumen5 (for faceless explainer videos)
• Hypefury (to overcome writer’s block + schedule X/Twitter content)
• Astra (AI-powered website builder for beginners)
• Mindstamp (interactive video platform for e-courses)
• [Possibly] Aragon AI, BetterPick, or Dreamwave (for AI-generated headshots)

Connect with Natasha Clower:

• Website: natashaclower.com
• YouTube: Peak Life Mastery 
• Twitter/X: @natashaclower
• LinkedIn

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