Hijacking hashtags to control the conversation: How minor politicians make themselves stars
About this episode
Politicians don’t just post online—they surf the trends. In this episode of UnSpun, Dr Sturg explores agenda surfing: hijacking trending topics to gain attention, distract from controversy, or push unrelated agendas. From Germany''s far-right 120 decibels campaign to Trump's Twitter distractions and coordinated WhatsApp groups in India, we show how political actors use digital platforms to dominate the conversation. Plus, we explain how crises and media events create golden moments of “shared attention”—and how elites use them to amplify their power.
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