About this episode
Specialty crop growers on the California Coast operate with elevated risk. Many facets of farming are out of a grower’s control.
Chris Oliva is Key Accounts and Southern Sales Manager for AgRx, a leading independent supplier of traditional and organic crop protection and nutrient products, including Redox Bio-Nutrients technology.
He said coastal growers face stringent regulation, high land prices and volatile markets, so sound agronomic decisions are a necessity.
"I've known these families all my life," Oliva said. "There is a special bond. When we come to them with a product, they trust that this product is going to get them the results that they want."
Find out more at AgRx.com.
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