Hidden in Plain Sight - Why is circularity so hard? | Straight Talking Sustainability

In this episode of "Straight Talking Sustainability," we tackle one of the biggest puzzles in modern business—why is circularity so challenging to implement? From rethinking ownership to reusing, repairing, and recycling, we explore the many loops that make up a circular economy and why so few businesses get it right. You’ll hear real-world examples of success and struggle, from pioneering companies embracing change to the systemic barriers holding others back.

We’ll also share actionable advice on how businesses can shift from wasteful, linear models to thriving circular systems that create value and build customer loyalty. Whether you're curious about circular design or wondering how to make reuse the default in your own business, this episode is packed with insights to inspire and motivate.

Here are the Highlights:

(02:55) The 10 R Strategies and Their Importance

(06:49) Barriers to Circular Business Models

(10:42) Consumer Behavior and Market Trends

(15:33) Mainstreaming Circularity

(19:17) Practical Steps for Implementing Circularity

Helpful Links:

R10 The Circular Economy: The 10R’s Model

CE100 CE100 | Lighthouse Sustainability

145 podcast episodes from circular businesses

Circular Economy Podcast with Catherine Weetman

Book a Power Hour with Emma