
Hershey Reverts to Classic Reese's Recipes
About this episode
Hersheys Reeses products to revert to classic recipes with real milk chocolate and peanut butter, following consumer backlash and criticism from Brad Reese, grandson of the brands founder. The company also plans to use natural colors and enhance Kit Kats creaminess, while increasing R&D investment by 25%.
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Canada News Today | 2 Min News | The Daily News Now! — Hershey Reverts to Classic Reese's Recipes. Machine-transcribed; use the interactive transcript above to jump the player to any line.
It's April 1st. Welcome to Canada News Today, powered by AI. I'm Corey with the story. Hershey just dropped big news. Starting next year, every single Reese's product switches back to those classic recipes with real milk chocolate and peanut butter. This flip comes right after the founder's grandson called them out for sneaking in cheaper stuff on some items. They spelled it out clear things like many Easter eggs had a coating with way less chocolate but by 2027, all that gets upgraded too. The originals plus Hershey's rolling out natural colors across sweets and tweaking KitKat for a creamier vibe while pumping 25% more cash into research and development. Word got loud when Brad Reese, grandson of the guy who invented Reese's peanut butter cups back in 1928, fired off a public letter on Valentine's Day. He questioned how they could swap out the core ingredients that built the brand's rep for quality. Hershey owns up to tweaking recipes amid sky high cocoa prices hitting the whole industry but they're all about hitting what fans crave now.
Brad's grandpa started his own company after a stint at Hershey and his son sold it to them in 1963. Looks like consumer pushback won this round, with Hershey doubling down on those timeless flavors to keep the trust alive.
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