Hattie The PMM - Build your Personal Brand before you Need It

What happens when you get laid off for the fifth time?
 
If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well.

In this episode, I talk with Hattie, a seasoned product marketer, about why building a personal brand isn’t optional anymore, especially in tech.

We dive into:

• How to stay visible and valuable inside and outside your company
• What Hattie learned from being laid off 5 times
• How LinkedIn content helped her get interviews (and offers) fast
• The mindset shift PMMs need to make to grow their careers today

Whether you're a PMM, marketer, or just someone thinking, “I should probably post more on LinkedIn” — this episode is for you.

🔑 Key Takeaways:

✅ Visibility is currency — inside your company and on LinkedIn.
✅ Don’t wait for a layoff to show what you know — build your voice early.
✅ You don’t need to go viral — you just need to be consistent and helpful.
✅ Storytelling and clarity are the most underrated skills in product marketing.
✅ Personal brand ≠ ego. It’s a safety net, and a growth engine.

💬 Quote from Hattie

“People think if they do good work, it’ll speak for itself.
 But if you don’t learn to speak for it — especially online — no one will know.”

⏱️ Chapters

 03:10 – Hattie’s background: from startup founder to PMM
 06:45 – The reality of being laid off (multiple times)
 12:20 – Why visibility matters more than ever
 16:05 – LinkedIn strategy for PMMs (without being cringe)
 22:50 – Internal influence vs. external brand
 27:40 – How to advocate for yourself without overselling
 33:10 – Advice for PMMs early in their career
 36:45 – What Hattie would do differently
 39:30 – Wrap-up + where to follow Hattie

🔗 Resources

Connect with Hattie on LinkedIn: https://www.linkedin.com/in/hattiethepmm/
Join productmarketers.com https://www.productmarketers.com