Hashtags Are Not Dead: Here's How to Use Them in 2025

Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. 

In this episode we’ll be covering:

• Remember my experiment with testing longer reels? The initial results are in!
• How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience.
• The evolution of hashtags over the years, including their effectiveness and different strategies. 
• Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people.
• We’re reviewing real time examples and what results I am currently seeing in my own clients' content.
• Integrating keywords into your content strategy and where to find the best ones related to your niche!

Featured content in this episode:

• Healthcare
• House

Recommended episodes:

• Episode 12: Ditching the Toxic Advice on Instagram
• Episode 14: Why Creating Specific Content Leads to Higher Engagement
• Episode 20: SEO Strategies to Optimize Your Instagram Content
• Episode 34: Is Engagement the Most Important Metric on Instagram?

Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!