Guide to Meta Ads Targeting | Part 2

Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.

In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency.

If you haven't watched Part 1 yet, you can watch it here:   

 • 🎯 Guide to Meta Ads Targeting | Part 1  

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0:00 Intro

0:12 Guide to Meta Ads Targeting Part 2

4:47 Behaviors and Demographics

8:59 Broad

10:19 Advantage+ Shopping Campaign

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