
Growth, Greatness, and Change: How do we get more?
About this episode
- www.johndeere.com
- www.meridianmfg.com
- www.agleader.com
- https://www.corteva.us/products-and-solutions/crop-protection/Nitrogen-Stabilizers.html
@sonomacountywinegrowers Growing Boards and Associations
- Karissa Kruse - President & CEO of Sonoma County Wine Growers
- 2017 - launched the Sonoma County Center for Ag Sustainability
- Focused on bringing subject matter experts to Sonoma County
- Gave a TEDx talk “Drink the Good Stuff”
- 2014: selected as a North Bay Business Journal Women in Business Award
- 2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders
- 2020: Congressman Mike Thompson names Kruse Women of the Year for his district
- About Sonoma County
- For every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)
- 6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)
- 99% of sonoma county's vineyard acres are certified sustainable
- 1,800 winegrowers call sonoma county home
- 80% of the county’s vineyards are <100 acres and 40% are <20 acres
- The association has a focus of Sustainability, why?
- 2014: commitment to come the most sustainable winegrowing region in the world
- Sonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottle
- Climate Adaptation Certification
- Partnered with the California Land Stewardship Institute for local wine growers
- Pilot Program to address the sequestration of nitrous oxide and carbon emissions
- Goal: help growers understand the best practices for climate mitigation in vineyards
- What happens when you are able to achieve “buy in” from association members?
- When the board or organization begins to grow, how to you fan the flames for more growth?
- Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024
- Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions
- Markets with sporting events to Raise awareness and accessibility for Sonoma County Wines
- Partnerships with the San Francisco Giants and the Houston Rockets
- Featured in +120 events at the Toyota Arena
- What fuels her passion to keep going?
- How best does she learn something new?
- Summary and Challenge
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