
About this episode
Madison Utendahl is the founder and chief creative officer of her namesake agency, Utendahl Creative. She shares the details of running her growing creative business and how she got to where she is now; a multifaceted branding expert with an impressive portfolio. Madison talks about building and managing her dream creative business, knowing your worth and your rate as a creative professional, and the importance of creating a strong brand foundation—and what exactly that entails.
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