Green Dopamine with Richard Dickson

What if going green wasn’t just good for the planet—but also great for business?

In this episode, I sit down with Richard Dickson, co-founder of Play It Green, to explore how businesses can reduce their carbon footprint while boosting their bottom line.

We dive into conscious capitalism, the power of nature-based solutions, and why sustainability needs to be more than a box-ticking exercise.

Richard shares how businesses can create a culture shift that makes sustainability stick—without overwhelming teams or breaking the bank. We also unpack the concept of green dopamine and how positive reinforcement can drive lasting change.

If you’re ready to rethink sustainability as an investment rather than a cost, this episode is packed with insights to help you take action.

Here are the highlights:

(7:09) Richard's Background and Motivation

(17:22) Challenges in Retail and Conscious Capitalism

(25:13) Play It Green's Approach and Impact

(28:46) Engaging Businesses and Overcoming Resistance

(29:05) Challenges and Successes in Business

Connect with Richard:

Nature Repair Report November 2024: Backed by Oxford University - PLAY IT GREEN

w: www.playitgreen.com

LI: www.linkedin.com/in/richardiandickson/

Insta: @playitgreen