Google’s Plan to Power AI Shopping Everywhere | Fast Five Shorts
About this episode
This Omni Talk Retail Fast Five segment, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, Quorso, and Veloq, breaks down Google’s launch of its Universal Commerce Protocol... a major step toward standardizing agentic commerce.
Chris and Anne discuss why retailer support matters, how this impacts ownership of the customer relationship, and whether Google is protecting search or positioning itself as the ultimate personal shopping assistant.
⏩ Tune in for the full episode here.
#GoogleCommerce #AgenticAI #RetailTech #OmniTalk #NRF2026
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