🎙️ Google Ads AI with Lisa Raehsler: Future-Proof Your PPC Strategy

If you're navigating the evolving world of Google Ads AI, this episode featuring PPC expert Lisa Raehsler delivers the clarity, strategy, and foresight you've been searching for.

Lisa shares her deep insights from over 15 years in paid media to help advertisers adapt to a fast-changing landscape shaped by AI in digital advertising. Whether you're frustrated by lower click-through rates, overwhelmed by Performance Max campaigns, or confused about how AI-powered ad copy and automation are affecting Google search ads, Lisa offers straightforward answers to your questions.

You’ll learn how to:

• Adjust campaigns to survive in a world of AI-generated search results

• Use Performance Max campaigns to reach broader, high-intent audiences

• Optimize ad copy and creatives with tools that reflect modern AI-powered ad copy standards

• Prepare for new placements like Connected TV advertising and Microsoft Ads and Copilot

• Understand the emerging search engine marketing trends and the future of PPC

Lisa's expertise is grounded in practical, strategic campaign execution, helping business owners and marketers find solutions in the face of increasing ad complexity and shifting consumer behavior. If you’ve been Googling “why are my ads not converting anymore” or “how to stay ahead in Google Ads,” this episode is exactly what you need.

00:00 – Welcome & Lisa Raehsler’s background
01:20 – How Google Ads AI is changing search marketing
02:30 – AI Overviews: Why organic traffic is dropping
03:10 – Budgeting realities: Getting started in paid search today
04:00 – The rise of Performance Max campaigns
05:10 – Automating for results: Data-driven bidding & targeting
06:00 – How AI-powered ad copy is built and how to guide it
07:00 – Expanding reach: Microsoft Ads and Copilot, Gmail, and Connected TV advertising
08:40 – What to expect next in the future of PPC
09:30 – Where to connect with Lisa: Substack & LinkedIn

#GoogleAdsAI #LisaRaehsler #PerformanceMax #DigitalAdvertising #PPCMarketing #SearchEngineMarketing #MicrosoftAds #ConnectedTVAds #AIAdCopy #PaidMediaStrategy #FutureOfPPC #AdAutomation