Going Omnichannel [Fireside Polycast]

How are people going to find you, or your brand? Well presumably they will search online, so how good is your presence?

Are you one of the holdouts who still thinks Facebook is a good platform? So you don't need to be anywhere else? Well I won't see you in five years.

As for the rest of you, let's talk.

You need to have an omnichannel approach to your brand and content.

It doesn't mean you have to make content from scratch for every single page. Trust me I used to do that. Although that doesn't hurt either if you have the capacity.

What is more effective time wise, but still also valuable to the audiences is content recycling. Which means either repurposing or reposting.

The latter is something you want to be very careful with, there is a fine line between being thoughtful and sharing something again on another platform and being sleazy sharing the same thing everywhere.

Take a listen to the micro episode today to learn more!

Website:

https://polyinnovator.space/content

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thepolymathpolycast.substack.com