About this episode
In this episode of 'On Brand', Rory Sutherland welcomes Margaret Jobling, Chief Marketing Officer at NatWest. They discuss the challenges and successes in marketing across various sectors, with a focus on NatWest's transformation in its marketing approach. Margaret delves into the importance of understanding customer needs, leveraging data effectively, and experimenting to build knowledge. The conversation also covers the impact of fintech, the role of technology in banking, and NatWest's strategy around social purpose and sponsorships, particularly the partnership with Team GB for the Paris 2024 Olympics.
Additionally, they touch on flexible work, its benefits for employees, and how NatWest is investing in young people's financial education through the NatWest Thrive programme.
If you want to do business with the UK’s leading brands Request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time OnBD with ALF publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from OnBD with ALF
Summer Special - Highlights on Great BD, Outreach, Follow-Up, Community, Sales,...
OnBD with ALF
The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluw...
OnBD with ALF
Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hi...
OnBD with ALF
How Time Out is Reinventing Content for Modern Audiences
OnBD with ALF