Go-To-Market Integration Planning Part 1

James Harris, Principal, Corporate Development Integration at Google (NASDAQ: GOOGL)

When two businesses merge, the new company's success often depends on how well the go-to-market plan is executed. The combined company inherits the two businesses' customers, products, and respective sales and marketing channels. If not planned properly, the combined efforts can lead to customer confusion and lost sales. 

In this episode of the M&A Science Podcast, James Harris, Principal, of Corporate Development Integration at Google, discusses go-to-market integration planning.

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