Go Mobile!

In this Marketing Over Coffee:
A Special Interview with Author Jeanne Hopkins about her book Go Mobile!

Direct Link to File

Show length 24:52

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and

Glance

Screensharing with integration to Salesforce.com. Click. Show. Sell.

00:50 Is mobile is finally here?

02:32 The Five Reasons for Mobile

03:30 Mobile paid search

05:00 Mobile Marketing Engagement - things like Click/Txt to call, to request sample, more info, to vote, find closest location, coupon, download content

07:40 Texting (SMS) and why it's hot

10:13 SMS in practice -Doctors & Dentists, Blue Shield for FSA reminders. Will SMS eat email?

14:00 Upgrading from to MMS Campaigns - Adding video to mobile

15:50 Will mobile display ad specs vanish with things like the retina screen?

17:50 Targeting for Mobile Buys - putting the App before the horse

21:54 LBS, aka GeoFencing for events - Jimmy Choo foursquare campaign

 

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