Girls That Startup: What Businesses Are Getting Wrong with Gen Z
About this episode
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Bri discuss effective Gen Z marketing strategies, emphasising the importance of relatability and authenticity in content. They highlight the need for short, engaging video content with a focus on experiences rather than traditional product promotion. Bri also shared insights into leveraging influencers and creative approaches to boost engagement among Gen Z consumers on platforms like Instagram and TikTok.
Watch on YouTube | Somnipods 3
More from Friends That Invest:
Stock Market Tea build financial confidence in under 5 minutes a week. Join 140,000+ investors in training
Instagram | TikTok | X | Facebook
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Friends That Invest publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Friends That Invest
Top 4 Finance Routines Every Women Needs
Friends That Invest
Why I’m Moving to New York + Your Biggest Money Questions
Friends That Invest
Why I Stopped Chasing Material Things | Financial Minimalism
Friends That Invest
11 Splurges That Are No Longer Worth the Money (as a woman)
Friends That Invest