businessJul 23, 202432:29pending
Getting Creative with Marketing a Lifestyle — Not the Product
About this episode
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand.
To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing
Get every episode summarized
Each time Shopify Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Shopify Masters
Why I Left My Hollywood Dream Job To Become an Entrepreneur
Shopify Masters
Sep 8, 202627:13completed
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Shopify Masters
Sep 3, 202637:17failed
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premi...
Shopify Masters
Aug 31, 202632:56pending
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbo...
Shopify Masters
Aug 27, 202634:04pending