George Hammer: Content Leading Business & Creativity- Chief Content Officer @ IBM
About this episode
2:12 - Funny bone
4:30 - Training and workshop
6:50 - Free Cookies
7:47 - Takeaway from the consultation framework
11:26 - Key Lessons learned
12:26 - Apple Batch Media Company
14:30 - Progress in Technology
15:50 - Adapt to different channels
17:27 - Core early mistakes as a Leader
19:44 - Time at Digitas / BlackOut Campaign
22:25 - Opportunity in IBM
28:47 - Alignment with Brand's vision
29:28 - Content Strategy
36:45 - in-house agency experience
38:49 - Team Management during Pandemic
42:49 - Hybrid Workforce
43:25 - Art of Creative Thinking
43:45 - Love for LEGOS
45:56 -Greatest piece of advice
47:51 - George's North Star
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