George Glackin - Value Flows and Design Criteria Maps

This episode delves into the challenges corporate explorers face when introducing new business opportunities, emphasising the importance of crafting compelling value propositions. Featuring guest George Glackin, co-author of a chapter on value flows and design criteria maps, the discussion highlights these tools as essential for developing products or services that truly delight customers. Through the Swiffer Wet Jet case study, the effectiveness of these methodologies in real-world application is explored. Additionally, the episode covers the importance of overcoming the 'curse of expertise' and fostering diverse team collaboration to achieve innovation success. Sponsored by Wazoku, the episode advocates for connected collective intelligence in driving sustainable innovation ecosystems. 00:00 Introduction to Corporate Explorers and Value Propositions 00:43 Sponsor Spotlight: Wazoku's Role in Innovation 01:29 Guest Introduction: George Glackin on Value Flows and Design Criteria Maps 01:41 The Genesis of Value Flows and Design Criteria Maps 03:26 The Curse of Expertise and Its Impact 05:05 Exploring the Value Flow with a Practical Example 05:57 Deep Dive into Design Criteria Maps 09:07 Applying the Framework: The Swiffer Wet Jet Case Study 13:17 Breaking Down Silos for Successful Product Development 15:34 The Importance of Validation and Scaling in Innovation 17:07 Closing Remarks and Contact Information Go to the book website – and complete the contact form requesting the corrected version of chapter 5 and chapter 10. Also see here for chapter 5: