General Catalyst Layers in Financing to Boost Its Fortunes

Connie & Alex talk to Hemant Taneja and Pranav Singhvi of General Catalyst about their “Customer Value” strategy, a  funding model in which General Catalyst pre-funds a company's customer acquisition cost in exchange for a capped return linked directly to the customer value generated from its investment. Music: 1. "Inspired" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3918-inspired)2. "Blippy Trance" by Kevin MacLeod (https://incompetech.filmmusic.io/song/5759-blippy-trance)3. "Dream Catcher" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4650-dream-catcher)4. "Pamgaea" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4193-pamgaea)5. "EDM Detection Mode" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3687-edm-detection-mode)License: https://filmmusic.io/standard-license Learn more about your ad choices. Visit megaphone.fm/adchoices