Gen Z's Smart Splurges: Treatonomics Index

0:00Coupon followers dropped a survey of 1,000 8 Gen Z adults breaking down how they juggle self-treats with tight budgets. Turns out snacks at 52% desserts at 51% and clothes at 49% are the top splurges they deem worth it. Meanwhile, 41% 2 in 5 call alcohol the biggest money pit way ahead of streaming or coffee. Diving deeper, 63% of these young folks see paying full price as straight up financially reckless. And get this, 64% would ditch their favorite brand for a rivals deal in a hard beat, small treats keep popping up as they go to vibe. For 92% treating yourself as routine, with 44% mixing small buys with rare big ones and 30% sticking to. Cheap frequent hits. Emotions drive it too, 28% use treats to handle stress, 21% as accomplishment rewards and 19% say there. The week's main joy source. Gender splits add flavor. Women lean heavier into those small regular treats

1:03at 33% versus men's 25% while guys double down on splurges at 27% against women's 12% it's all about that smart balance and tough times. This treatonomics index shows Gen Z rewriting the rules on joy without breaking the bank. Proving you can indulge wisely and still come out ahead. That wraps Canada News today, brought to you with AI.