FS 303: Genesis of a Course

Panel: Reuven Lerner In this episode of the Freelancer’s Show, Reuven talks about the “Genesis of a Course,” or creating a new course. Reuven focuses on  creating training material for businesses and companies. Reuven covers how to come up with new material or courses, demands for a new course, naming the course, syllabus, the takeaway of the course, teaching, competition, and much more. This is a great episode to learn about all the key points to create and launch a new course. In particular, we dive pretty deep on:

• Creating new courses
• Allows you to upsell
• Offer a wider variety of courses
• They (Business)  see you as an authority
• Where to get Ideas for new courses
• Working with clients  to get ideas
• Learning about demand
• Title of the course
• Sending the course syllabus to companies
• ROI of the course
• Teaching a months worth of information?
• Competition means there is a market
• Starting off with the course, targeting, etc
• Using Keynote
• Slide decks
• Time put in to build out a course
• Preparation equals 3-4 days for each day of teaching
• Creating exercises
• Practice adding exercises
• Resistance on a new course
• Give material out as Webinars
• Where and how to announce the new course
• This is going to take weeks and months to create
• And much more!     

Links:

• https://lerner.co.il
• https://twitter.com/reuvenmlerner?lang=en
• https://il.linkedin.com/in/reuven
• https://github.com/reuven

Sponsors/Affiliates

• FreshBooks

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