FS 274: Designing a Product Ladder

Panel: Phillip Morgan Reuven Lerner In this episode of the Freelancer’s Show, Reuven and Phillip discuss designing a product ladder. The panel discusses the importance of offering a suite of products with a defined path from low tier to a high tier value.  Furthermore,  services and or a blend of products and services is also apart of the tier offerings. Phillip and Reuven talk about specific strategies for how product ladders are implemented. Perhaps a freemium product that entices one into the bigger valued product. This is a great episode for freelancers to understand how to formulate a product line for your freelancing business. In particular, we dive pretty deep on: 

• Offering lower and higher tier products
• A blend of service and products
• The Brain Audit
• Comparison of Apple products and purchases to top tier products
• Buying into Apple products with  iTunes on Windows
• Functions of a product ladder
• What is your product ladder?
• Advance, Intermediate, and Basic Users
• Increasing expertise
• Basic level product to companion level products
• How do you learn best? Question to ask your audience.
• What would a 5 grader understand?
• Ask which level of expertise your audience needs to help them up the ladder
• Allen Weiss books and webinars
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• And much more!

Links

• The Brain Audit 

Picks: Reuven

• Survey Monkey

Phillip

• Book - Get Naked