FS 270: Louis Grenier on Freelance Marketing 101

Panel: Reuven Phillip M. In this episode of the Freelancer’s Show speaks with Louis Grenier about Freelance Marketing 101. Louis is a first time guest on the Freelancer’s Show. Louis is the host of the podcast call Everyone Hates Marketers, where he teaches tech and tech marketers to sell more, without shady or “in your face marketing” tactics.  Louis is also the content strategist at the company HotJar Louis and the panel talk about what bad marketing is about, and how you can avoid the pitfalls of bad marketing. Louis cover topics on good marketing vs. bad marketing tactics, understanding your audience, actively researching your audience, and much more. In particular, we dive pretty deep on:

• Understanding the people you are reaching out too
• Treated like numbers
• Psychological Numbing
• Would sleazy marketing work in the long-term
• Good products vs. Bad products
• Researching your audiences and launching
• The long patience way
• Empathy
• Face to Face conferences
• Networking and hassling
• Focus on your bullseye
• Start with the customer, then the type of business you are in
• Be where your customers are - medium.com
• Ask people what they’ve done in the past
• First 3 things to do in freelancing - Don’t quit your job until you have your first paying client, have the skills to do the job, be courageous

Links:

• Everyone Hates Marketers Podcast
• HotJar.com
• [email protected]
• medium.com
• Traction 
• Get Clients Now

Picks: Reuven

• The One Device: The Secret History of the iPhone

Louis

• Everyone Hates Marketers

Philip

• Specializing Without Failure