From Soap Sets to Style Empire: Mars The Label's Rise

From Coronation Street to Fashion Empire: Arianna Ajtars Mars The Label

Former Coronation Street actress Arianna Ajtar has made a significant impact in the fashion industry with her brand Mars The Label. After playing Olivia Radfield in the soap, Ajtar launched her brand in 2016 from her fathers living room in Bolton. She identified a gap in the market for fresh night-out pieces and worked hard to turn it into a multi-million pound operation.

Ajtars brand gained significant attention when Khloe Kardashian wore one of her outfits for Easter, which skyrocketed her line. The brand has since been spotted on celebrities like Megan Thee Stallion and Olivia Pierson. Ajtar credits her northern grit and community roots for the brands success, emphasizing the importance of authentic customer connections.

Mars The Label stands out with its inclusive sizing range of four to twenty and has hit runways at Miami Swim Week and launched in Manchester this year. Ajtar plans to expand her business with a US warehouse to avoid tariffs while keeping her base in Bolton.

This episode showcases how one smart pivot and a celebrity endorsement can transform a soap stars career into a successful fashion empire.

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