From Small Projects to Major Brands: Frasier Cottrell on Scaling a Creative Agency
About this episode
Fraser Cottrell shares his journey of starting and growing his marketing agency, Fraggle, and the strategies he used to acquire and retain clients. Frasier discusses the impact of COVID-19 on the business, the transition to creating content for Facebook and TikTok ads, and their core acquisition strategies.
He also shares insights on client acquisition, content creation strategies, and the importance of work-life balance in building a business.
Follow Frasier's advice on how to focus on one thing and excel, and learn about his side projects like the 'Nice Ads' newsletter and the SAS business 'Creative OS'.
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