From broke gym to making $1.3M/year: what changed?

🌎 Disclaimer: This episode contains discussion of suicide and related topics, which may be distressing to some viewers. View discretion is advised.

John Franklin (https://www.instagram.com/johnisbuilding/) talks with Anthony Amen (https://www.instagram.com/anthonyamenfitness/) of Redefine Fitness. Anthony opens up about overcoming setbacks after COVID, the highs and lows of gym ownership, and what it takes to run a 7-figure business with a $90K-per month location.

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📱 Socials:

Redefine Fitness - https://www.instagram.com/redefinefitnessli/

Redefine Fitness (website) - https://redefine-fitness.com/

🔥 Show Notes:

(00:00) Introducing Anthony

(1:11) Anthony's background and personal struggles

(4:27) Transition to gym ownership

(7:32) What is Redefine Fitness?

(9:28) Run a successful gym with Kilo (visit https://usekilo.com/)

(10:00) Challenges, successes, and building a strong team

(23:07) Expansion and growth

(28:54) Choosing the right location

(33:43) Raising rates

(35:55) Managing churn 

(38:11) Marketing strategies

(43:48) Advice for gym owners

(51:05) Future aspirations and where to find Anthony