About this episode
Rebranding – what brands have done it well? Or maybe not so well? And when should you rebrand?
The Franchise Rock Stars are here: Scott Greenberg, Ali Kraus, Danielle Wright, Kristen Pechacek, and Derrick Ableman. We’ll dive into these elements of rebranding including:
Not just changing the logo, but repositioning a brand’s identity
The “curse of the new CMO” who wants to rebrand for the sake of rebranding
The best timing for rebranding within a franchise system
How rebranding a franchise affects not only consumer sales but also fran dev efforts
And we look at interesting rebrands of some of some favorite brands in Franchising like Domino’s, Benetrends, Celebree School, Thunderly, Dunkin’, Edible, Burger King, McDonald’s, Northeast Color, Anytime Fitness … plus other types of franchises like the NFL and Marvel Comics!
Thanks to today’s sponsors Thunderly, AnswerConnect, and Pilot.
Special Guests: Ali Kraus, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.
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