Fragrance 2.0 - The Integration of Technology and Scent

On this week's show Karen is joined by a leader in the tech world of fragrance, Camila Thomas. Founder of Air Parfum, a device that allows you to test multiple fragrance without sensory overwhelm, WikiParfum, a digital encyclopedia of fragrance, and ScentXP, a platform that bridges the gap behind online and in-store scent discovery. In this interview with Karen, Camila explains how technology and AI are revolutionising the consumer experience in the fragrance sector, why an open attitude to tech will benefit everybody and how sight is the new smell.

KEY TAKEAWAYS

• When Camila, who had a background in the world of tech, entered the fragrance industry she identified a disconnect between the consumer and the product that she felt could be bridged with new technology. She explains to Karen how these initial discoveries started the journey that she is on today.

• Most companies that develop new technology in the fragrance industry limit its use to their own fragrances. Karen and Camila discuss the importance of opening up our tech to the whole sector. 

• Wikiparfum, the digital encyclopedia that Camila developed, allows consumers to understand what fragrances will smell like without actually smelling them. Camila explains how the platform works.

• Airparfum is a device that allows people to test multiple scents without overwhelming their senses. Camila explains how it was developed, how it works and why it revolutionises fragrance testing. 

BEST MOMENTS 

“Fragrance is a category that many people in marketing love, but very few understand.”

“The only way to make the right recommendation of a fragrance is to make it for the individual, independently, regardless of who makes the fragrance.”

“The ability to visualize a scent suddenly makes it a universal language.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind  

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way. 

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

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