Four Golden Rules for Building a Business You Love

Being in the retail business today has been described to me as standing on one side of the Grand Canyon and being able to see the other side, but having no idea how to get across. 

You are an ambitious, focused business owner who has big plans, and big dreams for their businesses, but you just can’t see how to bridge the gap between where you are today and where you want to be. 

So today  I'm going to be sharing with you some of the behaviors and actions that I've seen small business owners take that keep them stuck in the business they have today.

Then I'm going to be sharing with you four golden rules that will help you build a business that not only looks good, but feels good too!

And if you're somebody who is thinking “Yes, okay, Catherine, I've got it I want to get to the heart of my business!” Then I am going to be launching something this year that will help you if you want to get the foundations right in your business but you don't have the time. If you want to learn more you can sign up to register your interest and then you'll be the first to know about my new service.

[0:00] Welcome!

[04:03] Creating a business that not only looks good but feels good too.

[08:41] Four habits that are keeping you from the business you desire

[09:53] Habit #1: You're Always Talking About the Weather (you blame external factors for what was happening internally)

[13:15] Habit #2: Believing success is linear and that there is a finish line.

[17:28] Habit #3: You are being distracted by somebody else's idea of success.

[20:36] Habit #4: You are eating too many donuts (spending lots of time and money on things that don't make a difference while neglecting those that do.).

[23:56] Four Golden Rules that will Help you Build a Business You Love

[24:04] Golden Rule #1: Radical Responsibility: taking full responsibility and full ownership for everything that happens in your business.

[25:58] Golden Rule #2: Celebrating that there is only one you. 

[27:46] Golden Rule #3: Always Eat Your Vegetables: Focus on the things that are not super sexy or exciting from an external perspective but will 100% help you grow your business.

[29:56] Golden Rule #4: Resilience on Repeat