Flow Mayor: MLB's Latine Culture Celebration

0:00On April 21st, Major League Baseball just dropped Flow Mayor, their hottest Spanish language campaign yet, celebrating how the teen culture shapes the game. It's narrated by Latin Grammy winner, Aladio Carrione, using an unreleased track from his upcoming album and spotlights the Oficina del Flow with stars. Like Chef Enrique Overa, designer Angelo Baki, Jesse Reyes and Tattoo legend Mr. Cartoon, fans can catch the spanglish and full Spanish versions on MLB.com and social channels. This builds on the success of L-Baseball A's Ultra Cosa from 2024, ramping up after the 2026 World Baseball Classic hype. Directed by baseball superfan, David Camarina, it mixes high-energy game highlights with player style to show culture on the diamond. MLB's global brand team calls it a tribute to the passion, Latin players and fans bring every day. The vibe is all about Flow. Those unique styles, moves and expressions that Latino communities add to baseball paired

1:05with Mayor for Major League, energy, it's creating a fresh language for the sport, deepening ties with diverse fans and highlighting how these influences make baseball pop globally. Expect year-long drops tied to big season moments, from now through the postseason-limited edition gear, collectibles, food collabs, all in Flow Mayor, spirit. It hits MLB network, broadcast on Fox, ESPN, Univision and more digital spots. Flow Mayor keeps the celebration rolling, proving baseball's evolution owes so much to Latin roots, keeping the diamond fresh and connected all. Season Long. From around the league, powered by AI, this is MLB News Today. I'm Corey with The Story.