Fishbowl vs. Ocean: Rethinking Restaurant Marketing Strategy
About this episode
In the next episode of the Restaurant & Bar Marketing podcast, Erik Shellenberger discusses a key concept from his first book: the Fishbowl vs. the Ocean. Erik explains why relying solely on social media and existing databases (the "fishbowl") isn't enough to drive new business. Instead, he emphasizes the importance of targeting all potential customers (the "ocean") using Google, Yelp, and TripAdvisor. Drawing from his years of experience in restaurant marketing, Erik shares insights on why social media often fails to bring in new traffic and how data-driven strategies can better position restaurants for success. Learn why focusing on the "ocean" of undecided consumers can help your restaurant grow beyond its regular customers.
Key Takeaways:
- Fishbowl vs. Ocean: What it means for your restaurant’s marketing strategy
- Why social media isn’t enough to bring in new customers
- The importance of Google, Yelp, and TripAdvisor in restaurant visibility
- How to optimize marketing for tourists and new customers
Get every episode summarized
Each time Restaurant & Bar Marketing publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Restaurant & Bar Marketing
Maximize Your Restaurant's Online Visibility with Menu Optimization
Restaurant & Bar Marketing
Revolutionary Ways Customers Will Find Restaurants in the Future
Restaurant & Bar Marketing
The Bold New World of Personalized Searches: AI and Restaurants
Restaurant & Bar Marketing
Discover Where You Rank on Google from Any Location
Restaurant & Bar Marketing