About this episode
In this episode, we dive into how different personality types influence success in farmers markets and other direct sales channels. We discuss the social energy of in-person selling, the efficiency of wholesale, and the balance of CSA models. Self-awareness is key—knowing your strengths can help shape a business model that truly fits you. We also explore online marketing, vendor dynamics, and the value of hiring help. Whether farming is your business or a passion project, we share tools like the PRIMER test and the Hort Biz quiz to help you find your best market match. Tune in for insights and encouragement!
Questions/Comments/Feedback/Suggestions for Topics: [email protected]
Get every episode summarized
Each time Hort Culture publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Hort Culture
Why Every Grower Should Know the Kentucky Vegetable Growers Association
Hort Culture
Softwood Cuttings 101: Timing, Technique, and Success
Hort Culture
Yellow-Legged Hornets: An Emerging Threat to Pollinators
Hort Culture
Gardening on a Budget
Hort Culture