Finding Purpose in Your Brand: A Conversation with Jo Tucker

In this episode of the Resilient Retail Game Plan, I interview Jo Tuchener-Sharp, the founder of Scamp and Dude, a purpose-led fashion brand transforming the world of fashion into a force for good. Jo shares her moving story from working in PR to experiencing a life-changing brain hemorrhage, which led her to create a brand with a strong ethos beyond profit. We discuss Scamp and Dude's key initiatives like the superhero sleep buddies and super scarves, their purposeful charity contributions, and the importance of authenticity and connection with customers. Jo also talks about the challenges and triumphs in growing her business, becoming B Corp certified, and expanding into physical stores. Tune in for an inspiring conversation on building a business with heart and the power of resilience.   [01:44] Meet Jo Tuchener-Sharp: Founder of Scamp and Dude [02:26] The Life-Changing Event That Started Scamp & Dude [07:35] Charitable Initiatives: Super Scarves and Sleep Buddies [16:25] Becoming a B Corp: The Journey and Impact [21:55] How Physical Store Locations Have Created a Closer Connection with Their Customers [26:18] Advice for Aspiring Entrepreneurs [28:52] Where to Find Scamp and Dude   Get all of the details on our website at: https://www.resilientretailclub.com/podcast-episode/finding-purpose-in-your-brand/