FinalStraw's Journey of Building a Cause Driven Business
About this episode
Emma Cohen’s time in Thailand exposed her to the effects that single-use plastics had on the ocean. She spent most of her days there cleaning up the washed-up plastic waste on beaches. Emma was so moved by this experience that she returned to school and completed a Master’s in environmental management and sustainability from Harvard. After working for over five years in sustainability research, Emma poured herself into developing a collapsible and portable stainless steel straw and launched FinalStraw in 2017.
For more on FinalStraw and show notes: https://www.shopify.ca/blog/finalstraw-cause
Tune in to learn
- How you can use Amazon reviews to create a superior product
- What’s the best use of your time when preparing for a crowdfunding campaign
- How to balance marketing your cause versus marketing your product
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