Fashion Forward Sun Protection Ft. WATSKIN

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In this special Fashion Friday episode of Skin Anarchy, Dr. Ekta Yadav sits down with actress-turned-entrepreneur Lois Robbins, founder of WATSKIN, the sun-protective lifestyle brand that proves fashion and function can coexist beautifully.

Lois’s journey began with a personal health scare that forced her to rethink her relationship with the sun. Diagnosed with squamous cell carcinoma and genetically predisposed to melanoma, she was determined to protect her skin without giving up her love for chic, sophisticated style. When she couldn’t find options that matched her needs, she designed her own—and strangers quickly began asking where they could buy them. That moment sparked the birth of WATSKIN.

Unlike traditional swimwear or activewear, WATSKIN bridges the gap with UPF 50+ designs that feel like a second skin while offering body-inclusive fits and effortless sophistication. From the pool to dinner, each piece is made to transition seamlessly, creating a new category in fashion: stylish sun-protective lifestyle wear.

In this episode, Lois opens up about what it takes to build a brand with purpose, the cultural shift toward prioritizing sun safety, and how WATSKIN is reshaping the way we think about skin health and everyday style. She also shares candid lessons from her own entrepreneurial journey—why resilience, curiosity, and the courage to ask the right questions matter most.

🎧 Tune in to hear how WATSKIN is turning necessity into innovation and why sun-safe style is the future of fashion.

To learn more about WATSKIN, visit their website and social media.

CHAPTERS:

0:02 – Introduction & Guest Welcome

0:50 – Lois’s Health Journey & Inspiration for Watskin

1:44 – Early Designs & First Feedback

3:06 – Launching the Brand & Overcoming Challenges

4:54 – Sun-Protective Clothing: Fashion Meets Function

8:07 – UPF Fabrics & Material Selection

11:00 – Brand Mindset & Differentiation

13:07 – Educating Consumers on a New Category

20:31 – Entrepreneurial Advice & Lessons LearnedPlease fill out this survey to give us feedback on the show!

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