Farmer Case Study: Bluegrass Beef Marketing Strategy

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I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own  marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers.

She also had a moment in her journey where she changed her mindset and claimed some ownership in her business' success -- one of the strongest parts of this interview.

Whether you're a beef producer or a vegetable farm, there's lots of advice hiding in this episode about how to market and sell your product like a boss.